This project was an interactive presentation of the brand’s solutions and responses to the risks triggered by the use of modern internet’s products and services.
To browse the presentation contents, the user had to interact with it by standing in front but away from the screen and using a series of nowadays familiar gestures like tap, swipe, and drag.
Having this kind of engagement at the stand lead the delegates to feel more interested in the brand’s products that in turn created more conversations that generated more leads.
For us, it was an intense month of development, testing and tweaking. But in the end, as a result, the client registered a significant increase in the number of attendees, new business leads and average dwell time comparing to previous years of attending the event.