Helping people create successful
digital products since 2002.


My name is João Pescada.
I’m an independent technologist and consultant based in London.

For over a decade, I’ve been creating digital products that deliver results for more clients that I can count. Most have solved big challenges, but some even ended up excelling their business goals.

To every project, I bring in my full dedicated attention, a creative but pragmatic use of technology and clear-cut advice supported by a long-standing experience of all-things-internet.

For reference, these are some of the amazing brands and clients I’ve been fortunate enough to work with:

easyJet, Galp Energia, Halifax Bank, Hiscox, Lloyds Bank, L’Oréal, Mondelez, NatWest Bank, Remax, Star Alliance, Telefónica O2, Vale do Lobo

If you’re in for a bit of light reading, both my curriculum (PDF) and biography are available online.

* That’s “hello!” in Portuguese. Yes, I’m also Portuguese, and it’s ok if you can’t pronounce my first name; English-natives usually have trouble with it. But if you still want to give it go, try saying zhwaun (it’s not exactly the same, but sounds quite close!). And yes, I’ve been grey-haired since a really early age. I blame it on bad genes. :)

What I do

In one sentence: I merge ideas with technology.
Or at least that’s what I like to say. It’s abstract enough to cover most of what I do, yet it specifies the two major components: ideas and technology.

With creative agencies I enhance teams with technical and user experience capabilities and help find the best ways to express digital work for their clients. Find out how I can help agencies 

With startups and small businesses I help defining a solution for the problem at hand, refining it to better serve their customers and growing it to a successful product. Find out how I can help startups 

Depending on your location we can collaborate in-house or remotely.

If you’re not ready yet for a big commitment, please find below some smaller consulting products to help you put your best foot forward.

Consulting Products

To ease out our first time collaboration, I suggest you to start with one of the packaged consulting services below, or consulting products as I prefer to call them. These offer you great value and are fixed in scope, timeline and cost.

Product Discovery
We sit down together, go through your idea or product and by the end of the day you’ll know what to work on next to get to the solution as quickly and safely as possible. Find out more 
Website Review
I look at your existing website and create an actionable report of what can be changed to improve it in matters of user experience, content strategy, search engines indexing and social networks. Find out more 
MVP in a Month
If you need to get stakeholders on board with your idea or test the viability, feasibility and/or desirability of your Minimal Viable Product, I can help you get there with a functional digital prototype. Find out more 

— If none of these fit your needs right away, don’t worry!
You’re still in good hands. Let’s find a taylored solution for your idea 

What others say

  • Thank you for making us look good! The app has had excellent feedback from senior stakeholders, and everybody is pleased with it. So many thanks from me for your efforts here! We will be in touch very soon about future opportunities at Razorfish, and hope to see you again soon.

    — Stuart Thorne, Creative Technology Director at Razorfish
  • Thank you so much for all your wonderful work. It is absolutely incredible, and the client was blown away, so thank you for all your efforts on this!
    I hope we have the opportunity to work together again in the future as you always deliver!

    — Jennifer Judd, Business Manager at Animade
  • João is a true perfectionist, he gets deeply involved in every project he is working on. As a developer not only he is always on top of his game but he also participates with valuable input in the creative decisions. He is a great guy to work with.

    — Carlos Guedes, Creative Director at Isobar Portugal
  • It was a real pleasure to work with João. By far one of the best designers I've met. Capable of producing innovative user interfaces, quickly adapting to new situations and always learning new techniques. He also has a great personality and is always ready to help. Hope our paths will cross again.

    — Valter Conceição, IT Manager at Vale do Lobo Resort

    Need help with your idea?

    If you have an idea for a digital product, no matter how big or small,
    I would really love to hear from you.

    Even if it’s still very abstract, a little chat won’t hurt.

    Let’s get in touch