Something like a biography.
But in reality it’s not much more than me
talking about me, myself and I, just for you.

The basics

I’m João Pescada, a nice guy from the south of Portugal 🏖, currently living in London🌦 with his lovely wife, sweet kids and cute dog.

I make my living helping businesses create digital products and services.
Usually in the form of websites or mobile apps. And sometimes interactive pieces that make grown-ups in suits happier than kids on Christmas🎅 day.

Back in 2002, I launched an online magazine featuring digital artists and projects that helped thousands of 🇵🇹Portuguese and 🇧🇷Brazilian designers, developers and photographers sharing knowledge and fostering collaborations for years to come. This project alone allowed me to meet a great bunch of people that helped me get where I am today. 🙏

A couple of years later, when I was still investing a lot of time drawing and illustrating, I got my work featured in a book of contemporary illustrators called MusaBook📗. I didn’t brag much about it, but I felt really proud at the time (well, I still am!).

And all this was before I started taking work too seriously. 🧐

Then, I started focusing more on the technical side of digital products, leaving my designer life lagging a bit behind. But this was not the worst decision, as it still let to a few gold and silver awards from the Creatives Club of Portugal and a Site of the Day award from The FWA 🏆 😏. #humblebrag


I love travelling ✈️. Finding new places. Immersing in another culture. It’s addictive and as such, never enough.

So when I’m not travelling, I take option B and reward myself with being a tourist in my own city. If I’m not in front of the computer 👨‍💻, I’m probably outside exploring the world with my camera 📸. Or… maybe I’m just walking the dog 🦮 somewhere near home.

Did I mention I love travelling? That and trying new food. And taking photos. And reading books📚 that get me thinking in new and different ways.

On the other hand, I’m a calm and quiet person and I also enjoy drawing and writing ✍️. It relaxes my busy mind. But I’ve been too lazy to do these often enough. I’m getting into meditation🧘‍♂️ instead.

Sports? You mean 🏎 motorsports, right? I tend to follow MotoGP, WRC, Formula-E and Formula 1. But I like running and cycling. Just practising, not watching others do it. Also, and maybe a mid-life crisis 🤷‍♂️, but I (re)started skateboarding 🛹 🤘.

Oh! I haven’t owned a car for almost fifteen years. 🚗💨
Sold my first and only car when I moved to Lisbon and started using public transportation instead. I love driving and this was a tough decision where logic had to intervene. But I still drive a car whenever travelling “requires” it.

Well… with COVID-19, public transportation and crowds became something to avoid. So… now we own a car. 😬


You’re still with me? Good! 🙌
Have you enjoyed knowing me a bit better? 😁

I enjoy working with nice people because everything becomes so much easier. Time is too precious to spend it doing something you dislike.

If I had to choose, I would prefer working with small businesses with stable revenue streams 🤝. Investor backed companies don’t always think about the long-term impact of their actions. So growing 📈 a unicorn 🦄 quickly just to sell it later to the highest bidder 🤑, is usually not my cup of tea. 🍵

I work hard, so that anyone telling a friend about me can say this:
“He’s a nice guy. He knows his stuff and I’m sure he can help you with this idea. Talk to him!” ✅ 👍

If you want to be one of my friendly clients, I’ll joyfully welcome you.
Get in touch, even if it’s just for a quick chat.

If you’re ready to take a step ahead, have a look at my products💰 first.
Or you can always get my advice for free by joining my private email list 📬.

Thank you for your time. Hope you have a nice day. 🙂