Helping humans build
successful
digital products since 2002.

Olá!*
Available: April 2025

👋I’m João Pescada, a web consultant, developer and artist based in Lisbon.

For over two decades, I’ve been creating digital products that deliver results for more clients than I can count. Most have solved big challenges, but some even ended up excelling their business goals. 📈 👉 💰💰💰 #humblebrag

To every project, I bring in my full dedicated attention, creative but pragmatic use of technology and clear-cut advice supported by a long-standing experience of all-things-internet. 👔 #executivesummary

These are some of the amazing brands I’ve been fortunate enough to work with, where you’ll find humans that will vouch for me:

easyJet, Galp Energia, Halifax Bank, Hiscox, Lloyds Bank, L’Oréal, Moderna, NatWest Bank, OnePlus, Pfizer, Remax, Telefónica O2

If you’re in for a bit of light reading, both my curriculum (PDF) and biography are available online. </s>


* That’s “hello!” in Portuguese. Yes, I’m also Portuguese, and it’s ok if you can’t pronounce my first name; English-natives usually have trouble with it. But if you still want to give it go, try saying zhwaun (it’s not exactly the same, but sounds quite close!). And yes, I’ve been grey-haired since a really early age. I blame it on bad genes. 😅

What I do

In one sentence: I merge ideas with technology. 😏
Or at least that’s what I like to say. It’s abstract enough to cover most of what I do, yet it specifies the two major components: ideas and technology.

With creative agencies I enhance teams with technical and user experience capabilities and help find the best ways to express digital work for their clients. Find out how I can help agencies

With startups and small businesses I help defining a solution for the problem at hand, refining it to better serve their customers and growing it to a successful product. Find out how I can help startups & SMBs

As a visual artist, I create generative art that is exhibited in galleries, offices and homes of collectors. Find out more about my art

Depending on your location we can collaborate in-house or remotely.

If you’re not ready yet for a big commitment, please find below some smaller consulting products to help you put your best foot forward.

Consulting Products

To ease out our first time collaboration, I suggest you to start with one of the packaged consulting services below, or consulting products as I prefer to call them. These offer you great value and are fixed in scope, timeline and price.

MVP in a Month
If you need to get stakeholders on board with your idea or test the viability, feasibility and/or desirability of your Minimal Viable Product, I can help you get there with a functional digital prototype. Find out more
Product Discovery
We sit down together, go through your idea or product and by the end of the day you’ll know what to work on next to get to the solution as quickly and safely as possible. Find out more
Website Review
I look at your existing website and create an actionable report of what can be improved in matters of performance, user experience, content strategy, search engines indexing and social networks. Find out more

— If none of the above fit your needs right away, don’t worry!
You’re still in good hands. Let’s find out a taylored solution for your idea

What others say

  • Thank you for making us look good! The app has had excellent feedback from senior stakeholders, and everybody is pleased with it. So many thanks from me for your efforts here! We will be in touch very soon about future opportunities at Razorfish, and hope to see you again soon.

  • Thank you so much for all your wonderful work. It is absolutely incredible, and the client was blown away, so thank you for all your efforts on this!
    I hope we have the opportunity to work together again in the future as you always deliver!

  • João is a true perfectionist, he gets deeply involved in every project he is working on. As a developer not only he is always on top of his game but he also participates with valuable input in the creative decisions. He is a great guy to work with.

  • It was a real pleasure to work with João. By far one of the best designers I’ve met. Capable of producing innovative user interfaces, quickly adapting to new situations and always learning new techniques. He also has a great personality and is always ready to help. Hope our paths will cross again.

  • This is your last chance. After this, there is no turning back. You take the blue pill—the story ends, you wake up in your bed and believe whatever you want to believe. You take the red pill—you stay in Wonderland and I show you how deep the rabbit-hole goes.

    — Morpheus, Captain of the Nebuchadnezzar at The Matrix